The ‘Distribution Advantage Platform’ is the backbone of the Distribution Academy and provides one-window access to the world of learning and sales support. The platform which leverages ‘best of breed’ artificial intelligence engines enables on-demand, real-time access to personalized and curated learning journeys as well as ‘real-time’ performance support. The learner and performance-centric platform blends formal and informal learning components to assist in ‘best practice’ sharing by providing a unique engaging user experience. The platform encourages engagement and interactions that enable learners across geographies to collaborate for social learning and knowledge exchange.